Marketingstrategie | Periode 2
Merkherkenning
| Toestel | B1 | B2 | B3 | B4 | B5 | MultiMed |
| BAS | 16,4% | 19,5% | 17,3% | 17,7% | 29,2% | 0,0% |
| GOO | 24,1% | 18,4% | 11,8% | 11,8% | 29,9% | 4,0% |
| ADV | 20,8% | 24,0% | 19,3% | 19,3% | 23,5% | 0,0% |
| TOP | 18,8% | 19,5% | 19,8% | 19,8% | 23,5% | 1,6% |
Producten
| Toestel | Totale jaarproductie | Verkoopprijs |
| BAS | 12.364 | €99,95 |
| GOO | 6.516 | €149,95 |
| ADV | 7.596 | €299,95 |
| TOP | 7.524 | €499,95 |
|
Toestel |
B1 |
B2 |
B3 |
B4 |
B5 |
|
BAS |
€157,3 |
€122,6 |
€100,0 |
€130,0 |
€120,0 |
|
GOO |
€196,3 |
€185,9 |
€150,0 |
€210,0 |
€215,0 |
|
ADV |
€331,6 |
€369,7 |
€300,0 |
€400,0 |
€320,0 |
|
TOP |
€496,1 |
€400,4 |
€500,0 |
€600,0 |
€600,0 |
Reclame
|
Reclame BAS |
|
|
MoTV |
200.000 |
|
TV1 |
0 |
|
La Gazzetta |
7.500 |
|
Los Intelectos |
0 |
|
Sociale media |
0 |
|
Reclame GOO |
|
|
MoTV |
€200.000 |
|
TV1 |
€0 |
|
La Gazzetta |
€7.500 |
|
Los Intelectos |
€0 |
|
Sociale media |
€0 |
| Reclame ADV | |
| MoTV | €400.000 |
| TV1 | €0 |
| La Gazzetta | €0 |
| Los Intelectos | €15.000 |
| Sociale media | €5.000 |
| Reclame TOP | |
| MoTV | €0 |
| TV1 | €450.000 |
| La Gazzetta | €0 |
| Los Intelectos | €15.000 |
| Sociale media | €5.000 |
Winkelpunten, disctributiepunten
|
Soort |
Aantal |
|
Aantal winkelruimtes |
2 |
|
Aantal distributiepunten |
4 |
|
Investering webshop |
Niet van toepassing |
|
Onderhoud & update webshop |
1 |
Personeel
|
Personeel |
Aantal |
|
Administratief |
2 |
|
Commercieel |
6 |
|
Leidinggevend |
1 |
|
Productie |
2 |