{"id":178,"date":"2022-05-31T19:36:40","date_gmt":"2022-05-31T17:36:40","guid":{"rendered":"https:\/\/minoffice.be\/Connect\/?page_id=178"},"modified":"2022-06-14T20:26:44","modified_gmt":"2022-06-14T18:26:44","slug":"178-2","status":"publish","type":"page","link":"https:\/\/minoffice.be\/Connect\/index.php\/178-2\/","title":{"rendered":"Marketingstrategie"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”#666666″ background_image=”https:\/\/minoffice.be\/Connect\/wp-content\/uploads\/2022\/05\/halcyon_6.jpg” parallax=”on” background_blend=”overlay” custom_padding=”222px||150px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

MARKETINGSTRATEGIE<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Winkels & distributiepunten<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” border_color_all=”#000000″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_tabs _builder_version=”4.17.3″ _module_preset=”default” body_text_align=”center” global_colors_info=”{}”][et_pb_tab title=”Periode 1″ _builder_version=”4.17.3″ _module_preset=”default” body_text_align=”center” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
Verkoopkanaal<\/strong><\/td>\nAantal<\/strong><\/td>\n<\/tr>\n
Winkelpunt<\/td>\n4<\/td>\n<\/tr>\n
Distributiepunt<\/td>\n2<\/td>\n<\/tr>\n
Online winkel<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Aantal personeelsleden (winkelpunten)<\/strong><\/td>\n6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_tab][et_pb_tab title=”Periode 2″ _builder_version=”4.17.3″ _module_preset=”default” body_text_align=”center” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
Verkoopkanaal<\/strong><\/td>\nAantal<\/strong><\/td>\n<\/tr>\n
Winkelpunt<\/td>\n5<\/span><\/td>\n<\/tr>\n
Distributiepunt<\/td>\n2<\/td>\n<\/tr>\n
Online winkel<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Aantal personeelsleden (winkelpunten)<\/strong><\/td>\n8<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_tab][et_pb_tab title=”Periode 3″ _builder_version=”4.17.3″ _module_preset=”default” body_text_align=”center” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
Verkoopkanaal<\/strong><\/td>\nAantal<\/strong><\/td>\n<\/tr>\n
Winkelpunt<\/td>\n5<\/td>\n<\/tr>\n
Distributiepunt<\/td>\n2<\/td>\n<\/tr>\n
Online winkel<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Aantal personeelsleden (winkelpunten)<\/strong><\/td>\n8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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We hebben besloten om ons vooral te focussen op de winkels, omdat wij denken dat hier een groot deel van onze verkoop zal plaatsvinden. We zijn dan ook begonnen met vier winkelpunten met daarin zes personeelsleden verspreid over de winkelpunten. (periode 1)<\/p>\n

Voor onze distributiepunten hebben we er twee genomen. Dit is om te kijken of we er in de toekomst meer moeten bijnemen en\/of het een goede verkoop draait.<\/p>\n

We hebben ook ingezet in online verkoop. We vermoeden dat hier zo\u2019n 10% van onze verkoop zal gebeuren. \u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Producten en hun marketingstrategie<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”#B3B3B3″ custom_padding=”25px|20px|25px|20px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Periode 1\u00a0<\/span><\/strong><\/h3>\n

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BAS<\/span><\/strong><\/h4>\n

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BAS is het goedkoopste model<\/span><\/p>\n

Doelgroep:<\/strong>
<\/span>kortbellers en overige<\/span><\/p>\n

Reden:<\/strong>
goedkoop toestel & technologie heeft geen prioriteit<\/span><\/p>\n

 <\/p>\n\n\n\n
TV1<\/span><\/td>\n30 000,00 euro<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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GOO<\/span><\/strong><\/h4>\n

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Een toestel waar je mee kunt bellen en sms-en<\/span><\/p>\n

Doelgroep:<\/strong>
<\/span>overige<\/span><\/p>\n

Reden:<\/strong>
goedkoop toestel & bellen en sms-en<\/span><\/p>\n

 <\/p>\n\n\n\n
La Gazetta<\/span><\/td>\n10 000,00 euro<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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ADV<\/span><\/strong><\/h4>\n

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ADV technologisch hoogstaand toestel<\/span><\/p>\n

Doelgroep:<\/strong>
<\/span>De techneuten<\/span><\/p>\n

Reden:<\/strong>
doelpubliek tussen 18 – 36 jaar, voor persoonlijk gebruik<\/span><\/p>\n

 <\/p>\n\n\n\n\n
Sociale media<\/span><\/td>\n50 000,00 euro<\/span><\/td>\n<\/tr>\n
MoTV<\/span><\/td>\n350 000,00 euro<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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TOP<\/span><\/strong><\/h4>\n

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Hoogstaand technologie & duurste model<\/span><\/p>\n

Doelgroep:<\/strong>
<\/span>professionelen en veelverdieners<\/span><\/p>\n

Reden:<\/strong>
prijs speelt geen rol, betaald door bedrijf of priv\u00e9 & werkende bevolking<\/span><\/p>\n

 <\/p>\n\n\n\n\n
TV1<\/span><\/td>\n150 00,00 euro<\/span><\/td>\n<\/tr>\n
Los Intelectos<\/span><\/td>\n400 000,00 euro<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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