{"id":47,"date":"2022-05-09T16:54:21","date_gmt":"2022-05-09T16:54:21","guid":{"rendered":"https:\/\/minoffice.be\/Mobil\/?page_id=47"},"modified":"2022-06-15T06:09:05","modified_gmt":"2022-06-15T06:09:05","slug":"marketingstrategie","status":"publish","type":"page","link":"https:\/\/minoffice.be\/Mobil\/index.php\/home\/marketingstrategie\/","title":{"rendered":"Marketingstrategie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_image=&#8221;https:\/\/minoffice.be\/Mobil\/wp-content\/uploads\/2022\/05\/pexels-pixabay-534174.jpg&#8221; custom_padding=&#8221;300px||300px||true|false&#8221; top_divider_color=&#8221;#000000&#8243; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;#8F8F8F&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;4px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;rgba(0,0,0,0.26)&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Marketing<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(214,214,214,0.13)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/minoffice.be\/Mobil\/wp-content\/uploads\/2022\/05\/pexels-fauxels-3184292.jpg&#8221; title_text=&#8221;pexels-fauxels-3184292&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;Cormorant Garamond||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#11677b&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Marketing<\/h2>\n<p><span>Marketingstrategie vertalen in marketingtactiek waardoor een onderneming direct kan overgaan op concrete acties en de strategie effici\u00ebnt kan implementeren; d\u00e1t is de doelstelling van de marketingstrategie. De meest gebruikte methode om die marketingstrategie in te vullen is de methode van de 5P\u2019s: Product, Prijs, Plaats, personeel en Promotie.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;40px&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Promotie<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-35px||-4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Reclame<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_style=&#8221;double&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-18px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>De P van <strong>Promotie<\/strong> doelt op marketingcommunicatie; alle vormen van communicatie die ingezet kunnen worden om in te spelen op de wensen en behoeften van de klanten. Zo wordt het product onder de aandacht van de doelgroep gebracht. Dit deden we via dagbladen, TV en sociale media.<\/span><\/p>\n<p><span>Het totale bedrag dat we uitgaven bedraagt <strong>\u20ac 1.315.00,00<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;33px&#8221; custom_margin=&#8221;||90px|||&#8221; custom_padding=&#8221;52px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"visualizer-front-container visualizer-lazy-render\" id=\"chart_wrapper_visualizer-423-1098224978\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-423\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/minoffice.be\/Mobil\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}<\/style><div id=\"visualizer-423-1098224978\" class=\"visualizer-front  visualizer-front-423\"><\/div><!-- Not showing structured data for chart 423 because description is empty --><\/div>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; min_height=&#8221;69.8px&#8221; custom_margin=&#8221;||-6px||false|false&#8221; custom_padding=&#8221;2.3%||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Plaats<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-3px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Winkels en distributiepunten<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_style=&#8221;double&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Binnen de P van <strong>Plaats<\/strong> gaat het om alle factoren die van invloed zijn op de verbinding tussen de klant en het product. <\/span><\/p>\n<p><span>De vraag: &#8216;<em>Op welke manier kan men de dienst of het product bij de klant krijgen?\u2019 <\/em>staat centraal<em>. <\/em><\/span><\/p>\n<p>Het gaat hierbij o.a. om de locatie waar het product verkocht wordt, het distributiekanaal, logistieke functies en eventuele directe marketing (rechtstreeks bij de klant).<\/p>\n<p>Het totale bedrag dat we uitgaven bedraagt <strong>\u20ac 1.189.000,00<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.3&#8243; 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_builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-6px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Personeel<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-3px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Personeelskosten<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#11677b&#8221; divider_style=&#8221;double&#8221; divider_weight=&#8221;7px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Deze P van <strong>Personeel<\/strong> staat voor, een onderdeel dat voor klantgerichte bedrijven steeds essenti\u00ebler werd om de klantvriendelijkheid en kwaliteit van hun service te waarborgen.\u00a0<\/span><\/p>\n<p><span>Het totale bedrag dat we uitgaven bedraagt <strong>\u20ac 624.750,00<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;5px|||||&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;429px&#8221; custom_padding=&#8221;||27px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.3&#8243; 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d\u00e1t is de doelstelling van de marketingstrategie. De meest gebruikte methode om die marketingstrategie in te vullen is de methode van de 5P\u2019s: Product, Prijs, Plaats, personeel en Promotie.PromotieReclameDe P van Promotie doelt op marketingcommunicatie; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":47,"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions\/772"}],"up":[{"embeddable":true,"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/minoffice.be\/Mobil\/index.php\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}