This target group is looking for a technologically advanced device with many applications. This mainly concerns people between the ages of 18 and 36. The price should not be too high for this target group, as the device is purchased for personal use.
For the professionals, the price is not so important, as the device is bought and paid for by the company. Technology is important and research shows that many professionals use the device to surf the internet and some also use the GPS function.
Technology is not important to this target group. These people want a model with which they can call and text. The other functionalities are not important. The device must be relatively cheap.
